Last week we reported that as part of 20th Century Fox’s amazing marketing campaign for Deadpool, they are celebrating the “12 Days of Deadpool” this holiday season. Everyday the studio is releasing a new Deadpool goodie, leading up to a new trailer. They’ve included a picture of star Ryan Reynolds with a Deadpool standee, the new poster, a Christmas Year-End newsletter, a page of the script, a battle plan drawing, and a letter to Santa. This is by far one of the best examples of a studio that knows how to market a film based on the material and fanbase.
