Matchbox, a brand-new live-action picture from Skydance and Mattel Films starring John Cena and helmed by Sam Hargrave, has been acquired by Apple Original Films. David Coggeshall and Jonathan Tropper will pen the screenplay for the film, which is based on Mattel’s renowned die-cast toy car line.
Jack Odell, an avid car fan, created the renowned Matchbox brand in 1953 as a way to get over his daughter’s restriction on what she could bring to school: toys could only be brought if they fit within a matchbox. A brand was created when his daughter’s classmates started begging for a “matchbox car.” Generations of fans and more than 70 years of brand loyalty have been fueled by the high standards of authenticity for Matchbox die-cast automobiles. Currently, two Matchbox vehicles are sold globally every second.
Matchbox will be produced by Skydance’s David Ellison, Dana Goldberg and Don Granger, and Robbie Brenner for Mattel Films.
Source: Deadline